Let’s not be so quick to bury traditional marketing, though. It’s useful! The handwriting is on the wall, and it says “Digital marketing will dominate the future, but …”    The “but” tells us that traditional marketing methods will continue to have a strong role and will be an important complement to digital methods.  So…

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Here’s a really down-home story that illustrates how tradigital marketing works on its most basic level! Our protagonist (you can call her the target market) is a well-known pedigree researcher in the Arabian Horse industry. She’s also an animal lover with a predilection for big, fluffy rabbits. Nature being what it is, she outlives one…

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No one knows your client better than you do.  We know that. You’ve spent hours determining your message, finding the right words and illustrating them with just the right graphics to appeal to the market demographics you’ve targeted. Why not let us carry the ball for the touchdown? We’ll analyze your target market and place…

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Content. Consistency. Continuity. Repeat. That’s the secret of Tradigital marketing: the right message, presented with a consistent voice across a variety of media. In other words, you need the best of traditional marketing – a message that gets attention by promising to fill a need – with a relentless, multimedia approach that guarantees recognition by…

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Just a few days ago, the Pittsburgh Post-Gazette sent a memo to the president of its workers’ union announcing the paper’s impending cutback to a three-days-a-week printing schedule. Why would one of the country’s most influential newspapers do that? Simple: revenues.  The revenues from advertising are down, as well as income from subscriptions.  In response,…

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Of course you know that it takes multiple impressions – at least 7, marketing gurus say – before your message registers with its reader, or viewer, or listener to the point where he or she considers making a purchase. How long do you think that takes with traditional marketing methods? Seven newspaper ads, at least…

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This is important, so write it down: Tradigital marketing is not here to replace traditional marketing. We’re here to enhance it. We’re here to take that great campaign you’ve designed for your client – those pow! graphics,  that hits-home copy — and spread its impact beyond the borders that have confined it. Because it’s time…

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Digital marketing doesn’t have to mean that an ad campaign, or a PR campaign, or even the run-of-the-mill daily printing needs of retail needs to disappear. Just the opposite, in fact – tradigital marketing takes your message to a huge market, one that spans several platforms beyond the traditional TV, direct mail, billboards and print…

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Does this sound like your client? “Tradigital marketing? What the heck is tradigital marketing? Why are you throwing all these Millennial terms at me? I’m 50 years old and I’ve been in business for 20 years and I’m just trying to keep up!” We’re here to help you help your client to do just that…

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