Posts by tradigitalpartners

Let’s not be so quick to bury traditional marketing, though.

Let’s not be so quick to bury traditional marketing, though. It’s useful! The handwriting is on the wall, and it says “Digital marketing will dominate the future, but …”    The “but” tells us that traditional marketing methods will continue to have a strong role and will be an important complement to digital methods.  So…

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I heard that!

Here’s a really down-home story that illustrates how tradigital marketing works on its most basic level! Our protagonist (you can call her the target market) is a well-known pedigree researcher in the Arabian Horse industry. She’s also an animal lover with a predilection for big, fluffy rabbits. Nature being what it is, she outlives one…

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The secret of Tradigital is no big secret.

Content. Consistency. Continuity. Repeat. That’s the secret of Tradigital marketing: the right message, presented with a consistent voice across a variety of media. In other words, you need the best of traditional marketing – a message that gets attention by promising to fill a need – with a relentless, multimedia approach that guarantees recognition by…

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Can you read the writing on the wall?

Just a few days ago, the Pittsburgh Post-Gazette sent a memo to the president of its workers’ union announcing the paper’s impending cutback to a three-days-a-week printing schedule. Why would one of the country’s most influential newspapers do that? Simple: revenues.  The revenues from advertising are down, as well as income from subscriptions.  In response,…

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Traditional and Tradigital. Hand in glove.

This is important, so write it down: Tradigital marketing is not here to replace traditional marketing. We’re here to enhance it. We’re here to take that great campaign you’ve designed for your client – those pow! graphics,  that hits-home copy — and spread its impact beyond the borders that have confined it. Because it’s time…

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How does “traditional” become “tradigital?”

Digital marketing doesn’t have to mean that an ad campaign, or a PR campaign, or even the run-of-the-mill daily printing needs of retail needs to disappear. Just the opposite, in fact – tradigital marketing takes your message to a huge market, one that spans several platforms beyond the traditional TV, direct mail, billboards and print…

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